Rekorderlig is one of the world's most recognizable fruit cider brands, a distinctly Swedish creation that transformed the cider category by proving that cider could be far more adventurous than traditional apple and pear expressions. Founded in 1999 in Vimmerby, Sweden, Rekorderlig was created by the historic Åbro Bryggeri, a fourth-generation family-owned brewery established in 1856. From the beginning, the goal was simple yet ambitious: craft a cider that captured the modern spirit of Sweden while showcasing the country's purity, creativity, and love of nature.
Every bottle of Rekorderlig is still produced in Vimmerby, a picturesque town best known as the hometown of beloved children's author Astrid Lindgren, creator of Pippi Longstocking. The cider is made using pure Swedish spring water sourced from local springs near the brewery, a key ingredient that contributes to its clean, crisp character. This connection to place remains central to the brand's identity, reflecting the Scandinavian appreciation for purity, balance, and natural beauty.
The name "Rekorderlig" itself is deeply rooted in Swedish culture. The word loosely translates to "trustworthy," "proper," "honest," or "of the highest quality," embodying the values that inspired the brand. While it may be challenging for non-Swedes to pronounce, it has become instantly recognizable around the world, synonymous with vibrant fruit flavors and a refreshingly modern approach to cider.
What truly set Rekorderlig apart was its willingness to look beyond traditional cider ingredients. While many cider producers focused almost exclusively on apples and pears, Rekorderlig embraced a broad palette of fruits, creating innovative expressions featuring wild berries, strawberries, lime, passionfruit, mango, blood orange, watermelon, and other exotic flavors. Its iconic Strawberry-Lime Cider, introduced in the early 2000s, became a breakthrough success and helped redefine consumer expectations for flavored cider globally.
This innovative spirit has allowed Rekorderlig to become one of the fastest-growing premium cider brands in Europe and a major player in markets ranging from the United Kingdom and Australia to North America and beyond. The brand's approachable style, colorful packaging, and fruit-forward profile have made it particularly popular among drinkers seeking lighter, more refreshing alternatives to beer and traditional cocktails.
Despite its international success, Rekorderlig remains committed to its Swedish roots and sustainability efforts. The company emphasizes responsible production practices, environmental stewardship, and long-term thinking throughout its operations. Sustainability is viewed not as a separate initiative but as a fundamental part of the way the business operates, from sourcing and production to packaging and community engagement.
Beyond the liquid itself, Rekorderlig has become a cultural ambassador for contemporary Sweden. The brand embraces the country's reputation for design, innovation, inclusivity, and appreciation for life's simple pleasures. Its marketing often celebrates outdoor living, music, creativity, and social connection, reflecting the Scandinavian philosophy of enjoying moments of beauty and balance wherever they may be found.
Today, Rekorderlig stands as one of the defining names in modern cider. Combining pure Swedish spring water, imaginative fruit flavors, and nearly three decades of innovation, it continues to offer a refreshingly different take on cider. Every bottle delivers a taste of Sweden's natural purity, creative spirit, and belief that great refreshment should be both vibrant and approachable.
