Hummus Goodness 'Beetz' Hummus, Michigan

Earthy sweetness and bright citrus rise from the first scoop, unfolding into a creamy, vibrant blend of roasted beets, garlic, and lemon. Hummus Goodness ‘Beetz’ Hummus brings a fresh, colorful expression to the producer’s Lebanese-style foundation, highlighting in-house roasted Michigan beets and a delicate touch of agave for balance. Crafted without shortcuts, no citric acid, no seed oils, no preservatives, it reflects the founding philosophy of Hannah Awada and Lara Lozser, where traditional methods meet thoughtful, ingredient-driven creativity.

Product Details:

• Producer: Hummus Goodness
• Owners: Hannah Awada, Lara Lozser
• Producer Team: Hummus Goodness Team
• Style: Lebanese-style hummus with roasted beets
• Base Ingredients: Chickpeas, tahini, lemon juice, olive oil, fresh garlic
• Additional Ingredients: Roasted Michigan beets, agave
• Additives: No citric acid, no seed oils, no preservatives

Sensory Description:

Silky and creamy in texture, this hummus delivers a layered balance of earthy depth and gentle sweetness. Roasted beets provide a rich, grounding flavor with natural sweetness, lifted by bright lemon acidity and softened by the roundness of tahini and olive oil. A subtle touch of agave enhances the fruit-like character of the beets without overwhelming the savory core, while fresh garlic adds aromatic structure. The result is a harmonious, slightly sweet yet savory profile with a vibrant, lingering finish.

Producer’s Background:

Hummus Goodness was founded by Hannah Awada, inspired by the traditional Lebanese approach to hummus she grew up with, where simple, thoughtfully chosen ingredients define quality. Together with her partner Lara Lozser, the brand was built around authenticity and care, using real chickpeas, fresh garlic, lemon juice, and olive oil without shortcuts. Their philosophy embraces both tradition and creativity, allowing for expressive variations like Beetz while maintaining the integrity and balance of classic hummus.

Serving Suggestions:

Serve chilled or at cool room temperature for optimal texture and flavor. Enjoy with pita chips or fresh vegetables, spread onto toast with goat cheese, pistachios, and honey, or whisk with olive oil and lemon juice for a vibrant, colorful salad dressing. It also pairs beautifully with grain bowls and roasted vegetables for a sweet-savory contrast.