Budweiser 'Home For The Holidays' Stein

Deep relief, snowy architectural detail, and Budweiser’s celebrated Clydesdales give this richly colored holiday stein the unmistakable character of late-1990s American breweriana. The 1997 Budweiser Holiday Stein, formally titled “Home for the Holidays,” was issued as catalog number CS313 and marked the eighteenth installment in Budweiser’s annual Holiday Stein series. Made for Anheuser-Busch by Ceramarte, it brings together the Clydesdale imagery, seasonal storytelling, and substantial ceramic construction that defined one of the brand’s longest-running collectible traditions.

Product Details:

• Brand: Budweiser
• Commissioned By: Anheuser-Busch, Inc.
• Manufacturer: Ceramarte
• Catalog Number: CS313
• Issue Year: 1997
• Series: Budweiser Holiday Stein Series
• Series Position: Eighteenth annual Holiday Stein
• Material: Stoneware ceramic
• Format: Unlidded stein
• Artist: Hans Droog
• Edition: Standard CS313 issue, unlimited edition
• Manufacture: Handcrafted in Brazil for Anheuser-Busch

Visual Description:

A winter tableau wraps the body of the stein in sculpted relief, centering Budweiser’s Clydesdales and their red-clad handlers against snow-covered brewery architecture. Deeply modeled horses, harnesses, figures, masonry, and drifting snow give the composition a dimensional quality, while red and green bands reinforce its holiday character. The handle continues the seasonal treatment with evergreen detailing, and Budweiser branding is integrated into the upper decorative band. The result is both advertising object and narrative ceramic, designed to reward close viewing from multiple angles.

Historical Background:

Anheuser-Busch began its annual Budweiser Holiday Stein series in 1980, developing a collecting tradition closely associated with the Budweiser Clydesdales and the brand’s long-running holiday imagery. “Home for the Holidays” arrived in 1997 as the eighteenth annual release and was produced by Ceramarte, the Brazilian ceramic manufacturer responsible for numerous Anheuser-Busch collector steins. Its snowy Clydesdale imagery places the piece firmly within a period when Budweiser’s holiday advertising, branded giftware, and breweriana collecting overlapped especially strongly.

The standard CS313 was an unlimited edition, but Anheuser-Busch also issued two distinct collectible variants that year. The lidded CS313SE Signature Edition was limited to 20,000 pieces and signed by artist Hans Droog, while the CS313GOLD Gold Decal Edition was produced in a run of 1,500. Those variants should be distinguished from the standard unlidded CS313 when identifying or valuing an individual example.

Display & Care Suggestions:

Display upright on a stable shelf with enough open space to appreciate the continuous relief scene, ideally away from direct sunlight and areas prone to vibration or temperature swings. Handle the stein by supporting its body rather than lifting it solely by the handle. For routine care, dust gently with a soft dry or lightly dampened cloth and avoid abrasive cleaners. Because collector value can be affected by chips, hairline cracks, glaze crazing, repairs, base markings, and the presence of original packaging or paperwork, retain any accompanying box or documentation with the piece.

Why the 1997 Budweiser Holiday Stein:

“Home for the Holidays” captures a distinctive intersection of Budweiser history, Clydesdale iconography, seasonal advertising, and late-20th-century breweriana collecting. Its position as the eighteenth annual Holiday Stein gives it a clear place within the larger series, while the detailed Ceramarte relief work makes it visually compelling even outside a complete collection. For a vintage barware or American advertising display, it is a period-specific object with an unusually strong connection to one of Budweiser’s most enduring visual traditions.