Austin Eastciders Blue Raspberry Giddy Up Cider Cocktail, Texas

Electric blue raspberry, tart berry candy, and juicy fruit lead with an exuberant sweet-tart profile and lively carbonation. Austin Eastciders Blue Raspberry Giddy Up Cider Cocktail, Texas is officially positioned by its producer as a wine-based punch rather than a traditional cider, combining bold fruit character with an unusually substantial 11% ABV. Created under the Austin Eastciders name by Blake’s Beverage Company, Giddy Up pushes the brand’s fruit-forward identity into a higher-strength, ready-to-drink format built for immediate, no-mixing convenience.

Product Details:

• Base: Wine-based
• Flavor: Blue raspberry
• Carbonation: Lightly carbonated
• Gluten: Gluten-free
• ABV: 11%

Sensory Description:

Blue raspberry dominates the profile with vivid berry-candy sweetness, tart fruit character, and a bright acidic edge. The palate is bold and concentrated, with light carbonation adding lift to the richer fruit profile and substantial 11% ABV. Sweet and tangy raspberry notes carry through the mid-palate before settling into a juicy, lightly sparkling finish with lingering berry intensity.

Producer’s Background:

Austin Eastciders traces its origins to English cider specialist Ed Gibson and co-founder Mark King, who established the brand in Austin and built its identity around approachable, fruit-driven cider. In 2023, Austin Eastciders joined Blake’s Hard Cider and Avid Cider to form Blake’s Beverage Company, an independent beverage group led by founder and CEO Andrew Blake. The combined company has continued expanding beyond conventional cider while maintaining Austin Eastciders as a distinct brand. Introduced nationally in 2026, Giddy Up represents one of the clearest departures from the traditional cider range: a high-ABV, wine-based punch created for grab-and-go occasions and offered in deliberately bold fruit flavors such as Blue Raspberry.

Serving Suggestions:

Serve thoroughly chilled at approximately 4 to 7 degrees Celsius, either directly from the can or poured over ice in a tall glass. Its sweet-tart berry profile works well alongside spicy tacos, barbecue, fried chicken, nachos, burgers, or salty snack foods. The 11% ABV makes it notably stronger than standard cider, so a well-chilled serving helps keep its concentrated fruit character fresh and balanced.