Jack Daniel's 'Old No.7' Brand Black Label Sour Mash Whiskey, Tennessee

Nestled in the rolling hills of Lynchburg, Tennessee, Jack Daniel’s Old No.7 Brand stands as a legend in American whiskey. Its history is steeped in equal parts fact and folklore, with official records pointing to 1875 as its founding date, yet its iconic label proudly declares 1866. What remains undisputed is its enduring quality and global reputation: Jack Daniel’s Old No.7 has grown into the best-selling American whiskey worldwide, a symbol of craftsmanship, resilience, and tradition.

Product Details:

• ABV: 40% (80 Proof)
• Sweetness: Dry
• Maturation: Aged in handcrafted American white oak barrels
• Master Distiller: Chris Fletcher

Sensory Description:

On the nose, Jack Daniel’s Old No.7 reveals a balanced bouquet of sweet oak and vanilla with gentle charred undertones. The palate offers a medium body, with a smooth concentration of flavors at the mid-palate, layered notes of caramel, toasted oak, and subtle nutty sweetness. The finish lingers with a touch of smoke and spice, harmonizing the sweetness of the maple charcoal mellowing with the depth of oak.

Awards & Accolades:

• Gold Medal – 1904 St. Louis World’s Fair (historic recognition that first placed Jack Daniel’s on the global stage.
  

Distiller's Background:

Founded by Jasper “Jack” Daniel in Lynchburg, Tennessee, the brand has weathered prohibition, temperance movements, and the paradox of thriving in a dry county where its own whiskey cannot legally be sold. Central to its distinct identity is the Lincoln County Process, in which every drop is mellowed through ten feet of sugar maple charcoal before barreling. This defining step imparts the smoothness that separates Tennessee whiskey from traditional bourbon. Today, Master Distiller Chris Fletcher continues this legacy, upholding the methods laid down by Jack Daniel himself over a century ago.

Serving Suggestions:

Jack Daniel’s Old No.7 is endlessly versatile, whether enjoyed neat to appreciate its smooth, balanced character, on the rocks for a refreshing pour, or as the foundation of classic cocktails like the Whiskey Sour, Old Fashioned, or Lynchburg Lemonade. Its approachable yet distinctive style makes it both a whiskey lover’s staple and an inviting gateway for newcomers.

Jack Daniel’s Old No.7 is more than just a whiskey; it is a cultural icon. With its timeless flavor, rich history, and dedication to tradition, it embodies the spirit of Tennessee craftsmanship and continues to inspire generations of whiskey drinkers across the globe.