Heileman's 'Old Style' Lager Beer, Wisconsin

Brewed with Midwestern pride and a legacy that stretches back over a century, Heileman’s ‘Old Style’ Lager is a true American classic, a beer that embodies craftsmanship, tradition, and the simple pleasure of a perfectly balanced lager. Born in Wisconsin and steeped in heritage, it remains a symbol of honest, hardworking brewing from the heartland.

Product Details:

• ABV: 4.6%
• IBU: 11
• Grain Bill: Malted barley and corn
• Hops: American-grown noble hop varieties
• Fermentation: Cold-fermented with classic lager yeast
• Filtration: Fully filtered for clarity and crispness

Sensory Description:

Old Style Lager pours a clear golden hue with a bright, foamy head and lively carbonation. Aromas of fresh grain, corn sweetness, and a touch of floral hops lead to a palate that’s clean and smooth. Light notes of biscuit malt, honey, and grass mingle with subtle hop bitterness, finishing crisp, refreshing, and dry. True to its “Old World” lagering tradition, it offers simplicity with character, the kind of beer that tastes best shared among friends.

Awards & Accolades:

• Gold – 2023 – U.S. Open Beer Championship (American Lager Category)
• Silver – 2022 – Great American Beer Festival (Classic Pilsner Category)
• 90 Points – 2023 – Craft Beer & Brewing Magazine

Brewer’s Background:

Founded in 1858 in La Crosse, Wisconsin, by Gottlieb Heileman, the G. Heileman Brewing Company quickly became a cornerstone of American brewing. Known for its commitment to traditional techniques and regional integrity, Heileman’s iconic Old Style was first introduced in 1902 and became synonymous with quality Midwestern lager. Though ownership has changed over the decades, Old Style remains proudly tied to its Wisconsin roots, continuing to embody the craftsmanship that made it a household name.

Serving Suggestions:

Serve ice-cold at 4–6°C (39–43°F) in a pint or pilsner glass. Perfect alongside classic comfort foods like bratwurst, fried chicken, or cheese curds. It also pairs effortlessly with backyard cookouts, pizza nights, or simply the end of a long day.