Athletic Brewing Co. 'Oktoberfest' Non-Alcoholic Festbier, Connecticut

Amber lights catch the glass as Athletic Brewing Co.'s 'Oktoberfest' Non-Alcoholic Festbier pours a burnished copper hue beneath a frothy, ivory head. Its malt-forward aroma evokes the golden days of autumn, freshly baked bread, toasted grain, and the faintest whiff of caramel warmth rising like the scent of a festival tent at dusk.

Product Details:

• Owner(s): Bill Shufelt and John Walker
• Brewmaster: John Walker
• Style: Non-Alcoholic Festbier
• ABV: <0.5%

Sensory Description:

Balanced and richly textured, this Festbier opens with smooth, toasty malt that unfurls into layers of biscuit and soft caramel sweetness. A delicate hop bitterness adds lift, finishing crisp and clean with a whisper of honeyed grain. The body is rounded yet buoyant, creating a convincingly traditional Oktoberfest experience without the alcohol.

Brewer's Background:

Founded by former finance professional Bill Shufelt and brewer John Walker, Athletic Brewing Co. redefined what non-alcoholic beer could be. Their Connecticut-based brewery focuses exclusively on full-flavored, craft-quality brews made for active lifestyles. With an innovative approach to brewing and a commitment to sustainability, they have become pioneers in the mindful drinking movement.

Serving Suggestions:

Enjoy chilled at 6–8°C in a traditional stein or tulip glass. This Festbier pairs beautifully with soft pretzels, roast chicken, or nutty alpine cheeses, capturing the spirit of celebration without compromise.

A sip of Athletic Brewing Co. 'Oktoberfest' Non-Alcoholic Festbier brings festivity and craftsmanship together, delivering all the warmth and satisfaction of a seasonal lager with none of the alcohol.