Swizzels Drumstick 'Squashies' Strawberry and Cream Candy, United Kingdom

Swizzels Drumstick Squashies Strawberry & Cream takes a familiar British flavour pairing and gives it the soft, foamy Squashies treatment. Ripe strawberry sweetness leads into a smooth, creamy finish, while the light, pillowy texture delivers the gently chewy bite that defines the range.

Product Details:

• Producer: Swizzels Matlow Ltd.
• Product Range: Drumstick Squashies
• Official Flavor: Strawberry & Cream
• Style: Soft foam confectionery
• Ingredients: Glucose Syrup, Sugar, Gelling Agent: Gelatine; Modified Starch, Acidity Regulators: Citric Acid, Trisodium Citrate; Flavourings, Pectin, Glazing Agent: Carnaubawax; Colour: Anthocyanin
• Dietary Information: Contains gelatine; suitable for coeliacs; free from artificial colours
• Energy: 1514.7 kJ / 356.6 kcal per 100g
• Fat: 0.2g per 100g
• Saturates: 0.0g per 100g
• Carbohydrate: 84.4g per 100g
• Sugars: 63.1g per 100g
• Protein: 3.4g per 100g
• Salt: 0.0g per 100g

Sensory Description:

Sweet strawberry flavour comes first, rounded by a creamy finish that softens the fruitiness without obscuring it. The texture is light and pillowy rather than dense, with a soft, squidgy body and gentle chew. The result is smooth, fruit-forward and distinctly confectionery in character, balancing strawberry sweetness with the mellow impression of cream.

Producer's Background:

Swizzels traces its history to 1928, when brothers Alfred and Maurice Matlow established Matlow Bros. Ltd. in London. David Dee joined the business in 1933, and the companies relocated to New Mills in 1940, where Swizzels developed generations of British confectionery including Love Hearts, Refreshers and the Drumstick lolly. The business remains family-owned.

Squashies joined the Swizzels portfolio in 2012, with the original product concept initiated by company director Jonathan Dee. The range reworks familiar Swizzels sweets and flavour combinations in a soft foam format. Strawberry & Cream follows that approach with a classic fruit-and-cream pairing shaped into the range's characteristic light, gently chewy sweets.

Serving Suggestions:

Enjoy straight from the bag as a soft, fruit-and-cream sweet, or add to mixed confectionery bowls for parties, movie nights and casual gatherings. The familiar strawberry and cream combination also makes these an easy addition to candy buffets, gift selections and shared sweet assortments.