Swizzels Drumstick 'Squashies' Rhubarb and Custard Candy, United Kingdom

Tangy fruit and creamy sweetness meet in Swizzels Drumstick 'Squashies' Rhubarb and Custard Candy, a soft British confection built around one of the country's most familiar traditional flavor pairings. Rhubarb brings a lively sweet-tart edge, while custard contributes a mellow, creamy counterpoint, all delivered in the light, gently chewy foam texture that defines the Squashies range.

Product Details:

• Producer: Swizzels Matlow Ltd.
• Product Range: Squashies
• Official Flavor: Rhubarb & Custard
• Style: Soft foam sweet
• Squashies Launch: 2012
• Original Squashies Concept: Jonathan Dee
• Ingredients: Glucose syrup, sugar, gelatine, modified starch, citric acid, trisodium citrate, flavourings, pectin, carnauba wax, anthocyanin, curcumin, and lutein
• Dietary Information: Suitable for coeliacs; contains gelatine
• Energy: 356.8 kcal per 100g
• Sugars: 63.4g per 100g

Sensory Description:

Bright rhubarb leads with a tangy, fruity character before giving way to the rounded sweetness of creamy custard. The contrast keeps the candy lively rather than simply sweet, while the soft foam structure provides a light, fluffy chew with a gently springy finish. It is a nostalgic flavor combination translated into the distinctly soft and squashable texture of the Squashies range.

Awards & Accolades:

• Top Launch: The Grocer, Sugar Confectionery, 2012

Producer's Background:

Swizzels traces its confectionery history to 1928, when brothers Alfred and Maurice Matlow established Matlow Bros. Ltd. in London. David Dee joined them in 1933, beginning the longstanding association of the Matlow and Dee families with the business. Swizzels relocated to New Mills, Derbyshire, in 1940 and went on to create enduring British sweets including Love Hearts and Drumsticks. In 2012, the company launched Squashies, with the original product concept initiated by Jonathan Dee. The range reworks familiar confectionery flavors in a soft foam format, with Rhubarb & Custard bringing a traditional British sweet-shop pairing into the modern Squashies style.

Serving Suggestions:

Enjoy straight from the bag whenever a soft, fruity sweet is in order. The contrasting rhubarb and custard flavors make these particularly well suited to candy bowls, movie nights, road trips, parties, or a selection of classic British treats. Their shareable format also makes them an easy addition to casual gatherings or gift baskets devoted to UK confectionery.