Just Enough Rose, Central Coast, California

Watermelon and guava lead a fresh, fruit-driven profile, balanced by crisp minerality and a dry, refreshing style. 2025 Just Enough Rosé continues the brand’s Central Coast approach to Rosé in a consciously canned format, bringing bright fruit and mineral freshness together with the convenience of a precisely portioned serving. It reflects Just Enough Wines’ focus on sustainably sourced California wine designed for relaxed, uncomplicated enjoyment.

Product Details:

• Founders: Jessica Cox (Hershfield), Kaitlyn Lo
• Director of Winemaking: Carolyn Morrice
• Farming: Producer states use of sustainably certified vineyard sourcing
• Gluten Free: Yes
• No Added Sugar: Yes
• Non-GMO: Yes
• Vegan Friendly: Yes
• Minimal Intervention: Producer stated

Sensory Description:

Fresh watermelon and tropical guava shape the wine’s fruit profile, giving the Rosé a bright and inviting character. Crisp minerality provides definition and freshness, balancing the ripe fruit and maintaining a dry, refreshing impression through the palate. The finish remains clean and lively, with lingering melon, tropical fruit, and mineral notes.

Winemaker's Background:

Just Enough Wines was founded in 2020 by Jessica Cox (Hershfield) and Kaitlyn Lo around the idea of creating a more conscious drinking experience centered on quality, portioning, and convenience. The founders developed the brand after finding that a traditional bottle could be more wine than they wanted for many everyday occasions, leading to a canned format intended to reduce excess without compromising their focus on the wine itself. Director of Winemaking Carolyn Morrice leads the current winemaking program, while the company emphasizes sustainably grown fruit from California’s Central Coast. Just Enough describes its philosophy through the “golden line,” the balance between not enough and too much, combining thoughtful wine production with an uncomplicated, consciously portioned format.

Serving Suggestions:

Serve well chilled at 8 to 10 degrees Celsius in a medium-sized white wine or Rosé glass to emphasize the fresh fruit and mineral character. Its dry, refreshing profile is well suited to fish tacos, spinach artichoke dip, green curry, truffle fries, or simple spaghetti with cherry tomatoes.